Here are a few questions potential clients may have. If there’s anything else you’d like to know, or for further explanations, please contact us.
1. What are your rates?
2. Hem and Haw charges less than you. Can you beat them?
3. What information do you need to provide an estimate?
4. How do you accept payment?
5. What if I decide to cancel a job?
6. Do you have a privacy policy?
7. How do you gain adequate knowledge to write about my business?
8. Can you “polish” copy that is already written?
9. Can I suggest changes to your copy?
10. Are you able to use PANTONE spot colors?
11. What kind of graphic design services do you provide?
12.What is CMYK, PMS and RGB?
13. What is a raster image?
14. What is a vector image?
15. What is high resolution?
16. How do I check on the progress of my job during the design process?
17. What is the client’s involvement in the design process?
18. Will you use current trends for my design?
19. Will you feature my project in your portfolio?
20. How long will it take to complete a project
21. Do we have to meet in person?
22. Do you offer printing?
23. Can you do rush jobs?
What are your rates?
We can accommodate our clients by charging either by the hour or by the project. Our quotes are all-inclusive, meaning: background research, interviewing, email/phone correspondence, and two revisions, along with any other specs for the project.
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Hem and Haw charges less than you. Can you beat them?
Design and copywriting are not commodities. Just as a client chooses the designer, the designer also chooses the client. We only work with those who value the services we provide.
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What information do you need to provide an estimate?
When an estimate is requested, we will send you a brief intake form, specific to the job at hand, which will provide us with the necessary information to provide an accurate quote for that particular project.
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How do you accept payment?
We request a 50% down-payment prior to scheduling the work. This is payable via check, money-order or PayPal. The details are included within the invoice. The remaining 50% is payable upon completion of the project, prior to supplying the original content.
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What if I decide to cancel a job?
We will keep the down-payment and the client will be billed for the hours worked. The exceptions to this are fixed-priced projects. Also, a cancellation fee of 50% is applied to projects that have been completed before cancellation.
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Do you have a privacy policy?
Yes. We respect our client’s proprietary information and will not sell, rent or share any information with a third party.
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How do you gain adequate knowledge to write about my business?
We ask you to fill out a questionnaire pertaining to your business, competition, target audience, and branding aspirations. We’ll also conduct independent research on your behalf. The more upfront-information we receive, the better. Past and current marketing tools also help a lot. Ultimately our goal is to define your strengths, unique selling proposition, and overall branding image. In the end, you’ll receive compelling content purposed to generate leads and sales.
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Can you “polish” copy that is already written?
Yes, we can edit and polish existing copy.
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Can I suggest changes to your copy?
Of course you can. However, if I believe your suggestions will work against you I will inform you. If you still want to proceed we cannot be held liable.
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Are you able to use PANTONE spot colors?
Yes. We have full support for PANTONE colors.
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What kind of graphic design services do you provide?
Our graphic design services are varied and comprehensive. Please see our Services page or contact us for more information.
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What is CMYK, PMS and RGB?
CMYK Color:
This acronym stands for cyan, magenta, yellow and black. CMYK is also known as process color, full color, 4 color, and 4c. The colors are versions of the primary colors, blue, red, yellow and black. They create full color images like you would see in a magazine. CMYK is used when you need life-like, realistic color, more than two colors or have a large press run.
PMS Color:
The Pantone Matching System® (PMS) produces a specific color. It contains hundreds of colors, light to dark, bright to pastel; each designated by a number. PMS colors are typically used in one and two color printing and are also called spot color or flat color. The PMS model delivers reliable color whenever you print it. It is an excellent choice for giving the impact of color to low budget jobs, and maintaining consistent use of corporate colors.
RGB Color:
RGB stands for red, green and blue and makes up onscreen color. The RGB model is used for projects that will only be seen on a screen and not printed. Be advised that different monitors have different screen resolution and that can affect color display. RGB produces vivid colors that look fabulous on-screen, but are difficult to reproduce in other color models. When converted to CMYK, many RGB colors look muddy and dull, and many have no Pantone equivalent at all. If your project will ever be used offline, be sure to select colors in the printing.
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What is a raster image?
Raster images (also known as bitmap images) are made up of pixels in a grid. Pixels are picture elements; tiny dots of individual color that make up what you see on your screen. All these tiny dots of color come together to form the images you see. When a raster image is viewed, the pixels usually smooth out visually for the user, who sees a photograph or drawing. When blown up, the pixels in a raster image become apparent. While this effect is sometimes a deliberate choice on the part of an artist, it is usually not desired. Raster images are resolution dependent. Because raster images are resolution dependent, it’s difficult to increase or decrease their size without sacrificing a degree of image quality. Depending on resolution, some raster images can be enlarged to very large sizes, while others quickly become difficult to see. The smaller the resolution, the smaller the digital image file.
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What is a vector image?
Vector images are made up of many individual, scalable objects. These objects are defined by mathematical equations rather than pixels, so they always render at the highest quality. Objects may consist of lines, curves, and shapes with editable attributes such as color, fill, and outline. Because they’re scalable, vector-based images are resolution independent. You can increase and decrease the size of vector images to any degree and your lines will remain crisp and sharp, both on screen and in print. Fonts are a type of vector object.
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What is high resolution?
Resolution refers to the number of pixels in an image and is usually stated as dpi (dots per inch) or ppi (pixels per inch). Often images are referred to as high resolution (hi-res) or low resolution (low-res). High resolution would be an image intended for print, generally having 300 pixels per inch or more. Low resolution refers to images only intended for screen display, generally having 100 pixels per inch or less.
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How do I check on the progress of my job during the design process?
Our clients are kept abreast of the progress of their job through our approval process. We present the project to the client at certain stages, or milestones, and wait for approval before we continue working. We find that this process keeps the client involved and prevents any breakdowns in communication. In between these milestones, the client is free to call in or email to get an update.
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What is the client’s involvement in the design process?
We thoroughly discuss the project at hand with our client(s) from the beginning. We encourage the client to bring in any samples, color combinations/swatches, and ideas they may have. During the design process, the client is asked to approve certain milestones before work continues.
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Will you use current trends for my design?
The brandmarks we create are intended to last. “Trendy” designs have a brief shelf-life. While this is good for products, it is not good for the image of a business. Sure, we may implement elements from what you may think is trendy, but only if that element will remain relevant to the brand.
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Will you feature my project in your portfolio?
Although we reserve the right to showcase projects in our promotional work, we do not use every project.
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How long will it take to complete a project?
Time frames can vary from three business days to three months. Of course this depends on a few variables, such as: how quickly a client reviews work-in-progress, how much information is supplied, and the specifics of the job. Before providing a schedule we’ll need to know a client’s needs.
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Do we have to meet in person?
Not at all. If you’re local and would rather a face-to-face, we can meet. Other options are Skype, email, or Gmail chat.
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Do you offer printing?
Yes. We have a healthy relationship with a reliable printer.
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Can you do rush jobs?
Yes, however, we require a 50%-100% increase of our standard fee. This depends on the complexity of the job and deadline.
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